
ATLAS
He ruled the Atlas. Then vanished. A lion does not die. He bides his time. And his time has come.
King of the Atlas
A lion from the Moroccan Atlas. Proud without arrogance, strong without shouting. He knows where he comes from, and where he's going. Atlas doesn't decorate the can. He carries it.
- NAME
- Atlas
- ORIGIN
- Middle Atlas, Morocco
- KNOWN FOR
- Funny
- DRINK
- Adala Cola


Two worlds. One encounter.
On one side, sun and lanterns. On the other, ice and wind. They were never meant to meet. And yet.
WATCH THE ENCOUNTER →Other stories
2:02COMING SOON
1:40COMING SOON
1:52COMING SOONThe guardian of the mountains
01 — THE PEAKSWhere snow meets the desert lived the greatest lion of North Africa. A dark mane, worn like a royal cloak.
02 — THE GUARDIANOn the road to Tafraout, the mountain took its own shape. A rock the travellers call the lion's head. The stone remembered, when the men had forgotten.
03 — THE SILENCELegend-seekers climbed these peaks. Dusk fell, silent. None ever found the great lion. But facing the valley, he still watched them.
04 — THE RETURNA generation proud of its roots, carrying its land and its people wherever it goes. The guardian has found his heirs.
Atlas on tour




